Users will soon have a fresh option that enables them to cut down on the volume of artificial intelligence-produced content appearing in their timelines. This move comes as the company disclosed that it now features over 1 bn AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a full-scale release. This shift coincides with a surge in content created by AI, driven by new content generation software.
The Broader AI Trend
It has been noted that almost 10% of the most rapidly expanding channels on a popular video site only show clips produced artificially. A large amount of this content is deemed low-quality AI content, a phrase for inferior, bulk-generated content that is often absurd or surreal.
Based on user feedback that a lot of users like content created using AI tools, including AI artwork to educational videos, and we want to give people the power to increase or decrease of that, based on their own likes,” said a platform representative.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its app tagged as AI-generated. Collectively, more than 100 m media items are uploaded to the platform every day, making AI content a minor percentage of its total content library.
How to Adjust Settings
Users will be capable of limit or boost the volume of AI content they view by opening the content preference option in the app and choosing AI-made media. Additional categories that are already be modified under the filter include politics, style, cosmetics, and movement.
Content Labeling and Policies
TikTok’s rules require users to tag convincing AI-generated content, and it forbids harmful deepfakes of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its user guidelines.
In addition, the service will now apply an “AI-made” label to content created with its built-in AI features, or detected by an industry-wide initiative for identifying content made by AI. This action is designed to help prevent users from seeking to circumvent the labeling process.
AI Literacy Programs
The platform is also establishing a $2m educational fund for specialists and groups to create educational content about responsible artificial intelligence. This program will support non-profit groups dedicated to training programming and robotics.
Platform Protection
TikTok has supported its safety measures, during controversy over intentions to make redundant a large number of safety staff in Britain. TikTok is set to reduce hundreds of positions in its trust and safety division in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that staff-based oversight would still have a role, but automated tools can shield workers by removing the most graphic content before it has to be seen by humans. The platform announced a notable drop in shocking and graphic content handled by human moderators over the past year due to reliance on its machine learning processes.
It is vital to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is proving valuable operate efficiently.”
